Chicken or the Egg?

The problem
With kids forever glued to their phones and are often more interested in what’s going on in Snapchat than in real life, how do we get them to embrace learning and exploring outside of the classroom?

The Idea
Pokémon GO had phenomenal success over the summer it was launched. Kids went outside in droves hunting down new Pokemon. It was a overnight success. The idea was to take this framework for hunting something down and turn it into real world rewards to get kids to keep coming back and learning.

The solution
The solution was to create an augmented reality app with four main characters at the heart covering art, history, travel and science, encouraging kids to explore the knowledge around them in the guise of walking tours, points of interest and visiting living statues. Each time they learn something new, their chosen character will evolve and earn real world points which can be redeemed for things like book vouchers, or even family passes to exhibitions. Museums will have special challenges to get involved with in-app and will reward users with double XP, discount in the museum shop or free food at the cafe.

Parents fear not! This app will come accompanied with a parents companion app where you can see the location of your child and view a snapshot of their activity and watch their progress as they move through the game.

*This is my ongoing side hustle passion project so it is still in a WIP phase

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YOURS TRULY

I’m a multi-skilled designer with a passion for creating good things that bring people closer together. My ultimate career goal has always been to bring the audience to the forefront of everything that I do, spreading happiness and meaningful stories through engaging and memorable experiences, using design-thinking central in all my work. I have a particular interest in UX processes and human-centered-design methodologies to help aid in the creation of relevant solutions that matter.

I am also rather fond of doodling, pretending I am good at Instagram, cycling, motorbikes, skating, and dogs.