Guiding Greatness

The problem
NTT wanted to raise brand awareness in the UK and position themselves as a key leader in the technology sector. With many competitors claiming to be the best, we positioned NTT as a indispensable guide, navigating businesses through whatever challenges they may face.

The Idea
To compliment a wider campaign I art directed and designed an interactive DM piece to bring the magic of the koi fish to their prospects.

The solution
Inspired by the Japanese legend of the koi determined to reach its goals, an interactive 3D DM piece was sent out to prominent C-suiters, inside the box included origami paper and instructions on how to create your own koi, with NTT instructions to guide you through the process. Placed inside with it was a small leaflet detailing how NTT can help guide businesses to greatness.

The campaign was a blinding success and as a result it won at the DMA Awards.

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YOURS TRULY

I’m a multi-skilled designer with a passion for creating good things that bring people closer together. My ultimate career goal has always been to bring the audience to the forefront of everything that I do, spreading happiness and meaningful stories through engaging and memorable experiences, using design-thinking central in all my work. I have a particular interest in UX processes and human-centered-design methodologies to help aid in the creation of relevant solutions that matter.

I am also rather fond of doodling, pretending I am good at Instagram, cycling, motorbikes, skating, and dogs.