Micro Animations

The problem
How do you influence and get customers of Virgin Media to proceed to purchase on the website, and generally make the purchasing experience more enjoyable?

The Idea
To move the Virgin Media website from what was once a static experience to a more dynamic, living, breathing page I took it upon myself to start creating micro animations to act as little delighters and get users to come back and finish their journey, while maintaining the brand's tone of voice.

The solution
Working with the rest of the Optimus team, with UX architects, designers, developers and producers, I focused on creating a flawless guide for using typography across the Virgin Media digital brand, ensuring everything created worked as well on desktop as it did on mobile. To achieve this we worked in an agile way, partaking in workshops, and conducting demos to the team and to the stakeholders.

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YOURS TRULY

I’m a multi-skilled designer with a passion for creating good things that bring people closer together. My ultimate career goal has always been to bring the audience to the forefront of everything that I do, spreading happiness and meaningful stories through engaging and memorable experiences, using design-thinking central in all my work. I have a particular interest in UX processes and human-centered-design methodologies to help aid in the creation of relevant solutions that matter.

I am also rather fond of doodling, pretending I am good at Instagram, cycling, motorbikes, skating, and dogs.