A leading communications provider wanted to launch a new brand offering a new proposition, to cater for an untapped segment of the market. For this a website, app and user dashboard had to be created, using existing systems across both web and app, whilst maintaining the new brand personality.
The idea was to use existing infrastructure and to create a simple but visually striking UI to reflect the simplicity of the products on offer, using elements of the logo to bring in a bold unique style to the brand look and feel.
Utilising the same existing platforms I stripped away all complexities, while working with a UX designer to create a simple experience that honours the key attributes of the offering while maintaining brand personality.
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I’m a multi-skilled designer with a passion for creating good things that bring people closer together. My ultimate career goal has always been to bring the audience to the forefront of everything that I do, spreading happiness and meaningful stories through engaging and memorable experiences, using design-thinking central in all my work. I have a particular interest in UX processes and human-centered-design methodologies to help aid in the creation of relevant solutions that matter.
I am also rather fond of doodling, pretending I am good at Instagram, cycling, motorbikes, skating, and dogs.