United Brands Group
United Brands Group came to us seeking a new name, creative platform and look and feel for their business centered around bridging the gap between Australian and Chinese markets.
Building a new brand look and feel was a sensitive task. We looked into Chinese traditions and folklore and set out to create a western styled identity with Chinese culture at the heart in the use of a very bespoke colour palette.
Once the brand identity was decided, I took this as building blocks to create a simple but effective one page website, with the ultimate aim to inform, educate and convert, leading potential partners straight into contacting the business.
I’m a multi-skilled designer with a passion for creating good things that bring people closer together. My ultimate career goal has always been to bring the audience to the forefront of everything that I do, spreading happiness and meaningful stories through engaging and memorable experiences, using design-thinking central in all my work. I have a particular interest in UX processes and human-centered-design methodologies to help aid in the creation of relevant solutions that matter.
I am also rather fond of doodling, pretending I am good at Instagram, cycling, motorbikes, skating, and dogs.