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Micro Animations

Virgin Media

Virgin Media is know for it's fun, down to earth and relatable tone of voice. I took it among myself to explore how we could explore this tone through fun animations and bring more life to the Virgin Media website. Whether that is bringing life to icon sets, creating animated engineer mascots implementing the brand's plectrum graphic as the body or visualising the 'Quickstart' journey in a simple way to aid in customer experience experience.


This investigation involved creating animations in After Effects and then exporting them through a plugin called Bodymovin' to generate JSON files to minimise the weight of the files so that they are optimised for web use across devices. 

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