NTT Guiding Greatness DM Piece

NTT | bbp 

bbp was tasked with helping NTT raise its profile in the UK and build brand awareness. Our response was to lean into NTT's rich Japanese heritage and we designed an awareness campaign that communicate NTTs guiding principles.


Leaning into the Japanese legend of the koi fish swimming up stream against the current to reach the dragon gate, the koi fish was perfect symbolism to lead this campaign.

The final DM piece was then sent to 1000 prominent C-Suite figures, raising awareness of NTT and services they offer.


This fed into a wider campaign that I also worked on that spanned print, digital and OOH and won in the Technology category at the DMA Awards.