Da Vinci | Macademia

As part of a regular rotation, my task was to create two concepts for performance marketing, creating ad creatives that could be A/B tested against each other, in three aspect ratios - 16x9, 1x1 and 9x16.

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Once the base creative was laid out, as a team, we then implemented small changes to test out new ideas, whether that was new copy, new visuals or different cuts.

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My concept LEARN. EXPLORE. CREATE was one of the best performing ad creatives which went through various iterations to get better performance and more importantly, more sign ups to Da Vinci Kids.