Azoomee Look & Feel

​Azoomee's existing brand felt lost with no cohesive look and feel, energy, or aesthetic.

Working with the creative director and senior copywriter, I steered the brand, giving it more of a cohesive, energetic personality, more suited to their core demographic of young kids with attitude.


This rebrand included overhauling everything from social media, app store imagery, brand decks, iconography and imagery, as well as Tone Of Voice Guidelines. Bringing everything together and putting kids where they belong, front and center of their own story.