Bike Said Fred

Cycling illustrations

Bike Said Fred is a project I created to shine a humorous light onto what can be seen as a elitist sport.

In mainstream cycling, there is too much focus on speed, marginal gains and shaving legs and not enough on the joy of the ride and championing just going out to explore. There is not enough focus on simply enjoying the activity of cycling without focusing on carb loading, PBs, KOMs, watts or RPMs.

With this in mind I created this set of cycling illustrations with a tongue in cheek attitude to take an alternative perspective and show off the fun side to cycling.

Go on, have a rummage for some more

Creep-E-Characters

Illustration
Creep-E-Characters

Bike Said Fred

Illustration
Bike Said Fred

Chicken or the Egg?

Concept, UI, UX
Chicken or the Egg?

Netflix

Illustration
Netflix

The Art of Luxury Leadership

Brand, UI
The Art of Luxury Leadership

Guiding Greatness

Brand, DM
Guiding Greatness

Strongbow Social Media Content

Photoshop
Strongbow Social Media Content

Live Colourful

Photography
Live Colourful

 

YOURS TRULY

I’m a tenaciously curious creative, designer and illustrator with a passion for creating authentic stories with heart that brings people closer together. As someone who lives and breathes creativity, I like to dig beneath the surface and uncover the 'why' behind everything I do. Why does it matter? Why will it help? Why is *this* the best way of doing things?

With every project I touch, be it in work or in my personal work, I aim to bring the tangible human experience to the forefront of the process, get inside the minds of who we are talking to and deliver the best solutions possible, making people smile and bringing genuine value into peoples lives.