Bike Said Fred
Bike Said Fred is a project I created to shine a humorous light onto what can be seen as a elitist sport.
In mainstream cycling, there is too much focus on speed, marginal gains and shaving legs and not enough on the joy of the ride and championing just going out to explore. There is not enough focus on simply enjoying the activity of cycling without focusing on carb loading, PBs, KOMs, watts or RPMs.
With this in mind I created this set of cycling illustrations with a tongue in cheek attitude to take an alternative perspective and show off the fun side to cycling.
Ride It Out
Under The Stars
Trails Before Ales
Bring The Thunder
Ride For Pizza
Do It For The Donuts
I’m a tenaciously curious creative, designer and illustrator with a passion for creating authentic stories with heart that brings people closer together. As someone who lives and breathes creativity, I like to dig beneath the surface and uncover the 'why' behind everything I do. Why does it matter? Why will it help? Why is *this* the best way of doing things?
With every project I touch, be it in work or in my personal work, I aim to bring the tangible human experience to the forefront of the process, get inside the minds of who we are talking to and deliver the best solutions possible, making people smile and bringing genuine value into peoples lives.