Chicken or the Egg?

The problem
With kids forever glued to their phones and are often more interested in what’s going on in Snapchat than in real life, how do we get them to embrace learning and exploring outside of the classroom?

The Idea
Pokémon GO had phenomenal success over the summer it was launched. Kids went outside in droves hunting down new Pokemon. It was a overnight success. The idea was to take this framework for hunting something down and turn it into real world rewards to get kids to keep coming back and learning.

The solution
The solution was to create an augmented reality app with four main characters at the heart covering art, history, travel and science, encouraging kids to explore the knowledge around them in the guise of walking tours, points of interest and visiting living statues. Each time they learn something new, their chosen character will evolve and earn real world points which can be redeemed for things like book vouchers, or even family passes to exhibitions. Museums will have special challenges to get involved with in-app and will reward users with double XP, discount in the museum shop or free food at the cafe.

Parents fear not! This app will come accompanied with a parents companion app where you can see the location of your child and view a snapshot of their activity and watch their progress as they move through the game.

*This is one of my ongoing, ever evolving side projects, so it is still in a WIP phase

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YOURS TRULY

I’m a tenaciously curious creative, designer and illustrator with a passion for creating authentic stories with heart that brings people closer together. As someone who lives and breathes creativity, I like to dig beneath the surface and uncover the 'why' behind everything I do. Why does it matter? Why will it help? Why is *this* the best way of doing things?

With every project I touch, be it in work or in my personal work, I aim to bring the tangible human experience to the forefront of the process, get inside the minds of who we are talking to and deliver the best solutions possible, making people smile and bringing genuine value into peoples lives.