Guiding Greatness

The problem
NTT wanted to raise brand awareness in the UK and position themselves as a key leader in the technology sector. With many competitors claiming to be the best, we positioned NTT as a indispensable guide, navigating businesses through whatever challenges they may face.

The Idea
To compliment a wider campaign I art directed and designed an interactive DM piece to bring the magic of the koi fish to their prospects.

The solution
Inspired by the Japanese legend of the koi determined to reach its goals, an interactive 3D DM piece was sent out to prominent C-suiters, inside the box included origami paper and instructions on how to create your own koi, with NTT instructions to guide you through the process. Placed inside with it was a small leaflet detailing how NTT can help guide businesses to greatness.

The campaign was a blinding success and as a result it won at the DMA Awards.

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Guiding Greatness

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YOURS TRULY

I’m a tenaciously curious creative, designer and illustrator with a passion for creating authentic stories with heart that brings people closer together. As someone who lives and breathes creativity, I like to dig beneath the surface and uncover the 'why' behind everything I do. Why does it matter? Why will it help? Why is *this* the best way of doing things?

With every project I touch, be it in work or in my personal work, I aim to bring the tangible human experience to the forefront of the process, get inside the minds of who we are talking to and deliver the best solutions possible, making people smile and bringing genuine value into peoples lives.