The Art of Luxury Leadership
Glion, a world leader in luxury hospitality management education, hosted an event on focusing on a new generation of hospitality, and for this event they wanted a luxurious look and feel which communicated both the sophistication of the target audience and reflected the current trends rocking the luxury industry.
Luxury consumers are savvier now than they have ever been before, and are more digitally minded, so we sought to create a look and feel that really reflected a market segment that is embarking on challenges that didn’t even exist a decade ago.
Watercolour being on trend, it formed the backbone of the look and feel of the event and spread across all touch points from the decor to the social content, and of course, the logo itself. Assets created included invitations, emails and social media communications pre and post event, event agendas and a dedicated landing page hosted on Glion’s website detailing key moments of the evening.
Developing the idea
Bringing it to life
I’m a tenaciously curious creative, designer and illustrator with a passion for creating authentic stories with heart that brings people closer together. As someone who lives and breathes creativity, I like to dig beneath the surface and uncover the 'why' behind everything I do. Why does it matter? Why will it help? Why is *this* the best way of doing things?
With every project I touch, be it in work or in my personal work, I aim to bring the tangible human experience to the forefront of the process, get inside the minds of who we are talking to and deliver the best solutions possible, making people smile and bringing genuine value into peoples lives.