The Art of Luxury Leadership
Glion, a world leader in luxury hospitality management education, hosted an event on focusing on a new generation of hospitality, and for this event they wanted a luxurious look and feel which communicated both the sophistication of the target audience and reflected the current trends rocking the luxury industry.
Luxury consumers are savvier now than they have ever been before, and are more digitally minded, so we sought to create a look and feel that really reflected a market segment that is embarking on challenges that didn’t even exist a decade ago.
Watercolour being on trend, it formed the backbone of the look and feel of the event and spread across all touch points from the decor to the social content, and of course, the logo itself. Assets created included invitations, emails and social media communications pre and post event, event agendas and a dedicated landing page hosted on Glion’s website detailing key moments of the evening.
Developing the idea
Bringing it to life
I’m a multi-skilled designer with a passion for creating good things that bring people closer together. My ultimate career goal has always been to bring the audience to the forefront of everything that I do, spreading happiness and meaningful stories through engaging and memorable experiences, using design-thinking central in all my work. I have a particular interest in UX processes and human-centered-design methodologies to help aid in the creation of relevant solutions that matter.
I am also rather fond of doodling, pretending I am good at Instagram, cycling, motorbikes, skating, and dogs.