Ruby | My Account

Virgin Media

Ruby was Virgin Media's budget offering, catering to a new market segment. I was the UX/UI designer working as part of an agile project team, as well as collaborating with the MyVM app project team.

The idea was to rapidly design and roll out a fresh look for a whole new brand while using existing frameworks and structures in place.

My role was to bring Ruby to life behind the My Account customer dashboard across desktop, tablet, mobile and app, and design a clear and refreshing interface throughout the entire journey.

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The plan was ill fated and unfortunately after all of the design reaching the MVP completion, the project was scrapped.