Senior Strategic Brand Designer

Telling insight-led stories through Branding, Digital Design & Campaigns​​​​​

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Hey there! I'm Crystal, a strategic, conceptual designer who helps brands dig deep, find their voice, and connect meaningfully with their audience. 

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Whether I’m carving out insight-led brand strategy, crafting look and feels, or bringing stories to life through immersive or tactile experiences, my mission is always the same - build resonance, spark emotion, and drive adoption.

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With a strong foundation in brand frameworks, storytelling systems, and cross-platform design, from VR to tactile executions, I thrive at the intersection of story and strategy. 

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My approach is always human-centric, insight-led, and guided by a deep curiosity for what makes people feel, trust, and engage.

 

When I can blend storytelling with insight-led outcomes - that right there is my happy place!

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My work ranges from developing impactful brand systems for clients like Jellyfish Pictures, creative brand activations for clients like Glion and NTT, to pursuing personal passion projects that spark creativity and innovation.

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I’ve developed a holistic Brand Engine framework that moves brands from deep insight and narrative strategy all the way through to execution, operations, and long-term sustainability, all grounded in anti-burnout, nervous system-aware practices. It’s designed for soul-aligned, creatively defiant brands that don’t fit the mold.

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My Values​

Curiosity • Resilience • Play •  Balance • Authenticity

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Beyond Work

​My passion project and vision piece the Ministry of Mindful Mischief keeps me fresh and on my toes, driving me into uncharted creative territories. It is both a personal and expansive project that creatively explores overstimulation, rest, and the connection between nervous system regulation and artistic expression.

 

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Let's Collaborate​

If you’re working on a project that could benefit from immersive storytelling, feel free to reach out at cnunn@gmx.com