I'M A LEAD DESIGNER &
CREATIVE STRATEGIST

HEY THERE!

Crystal has a brilliant understanding of branding.

All of her work is executed with incredible organisation, practicality and a wonderfully 'can do' attitude to solving problems and collaborating effectively.

Tom Brass

Creative Director

Jellyfish Pictures

With a great eye for detail and adding a creative flair to a project whilst adapting to new notes and ideas - if you're looking to give your company a professional branded uplift then Crystal is the one you want pulling it all together and releasing out into the world.

Edward Smith

Senior Production Coordinator

Jellyfish Originals

I design scalable brand systems and stories that stick. Starting with insight, I shape narratives, then build out the rules, tools, and environments where a brand shows up with clarity and consistency.

Both strategic and conceptual, I help brands uncover their essence, find their voice, and connect meaningfully with their audience, translating strategy into stories that resonate and endure.

I partner with leaders and teams to align strategy with execution, streamline processes, and elevate creative standards.

Blending purpose, storytelling, and world building, my goal is always the same: build resonance, spark emotion, and drive adoption.

My years in the film and TV industry have deepened my understanding of narrative structure, emotional pacing, and audience engagement, knowledge I now fold into my branding practice to build worlds that feel as emotionally intelligent as they are strategically sound.

My approach is always human-centric, insight-led, and guided by a deep curiosity for what makes people feel, trust, and engage. In a world of robots, it's more important that ever to connect with community.

Building something meaningful? Let’s chat.