I help companies build brand systems that scale
I design brands that hold together as companies grow.
Most brands look good at launch but fall apart at scale and start feeling like three kids in a trench coat — across teams, markets, and products.
I build the strategy and systems that keep them consistent, usable, and easy to apply.
I work across:
• Positioning and messaging
• Brand architecture
• Scalable identity systems and guidelines
I’ve built brand systems for Jellyfish Pictures and led global brand governance across seven studios at Framestore — shaping how brand is used day-to-day, not just how it looks.
My background in film and animation shapes how I think about brand: as something people step into, not just something they see.
If your brand is starting to fragment as you grow, I can help you bring it back into alignment.
Services
Art Direction
Branding
Illustration
Crystal has a brilliant understanding of branding.
All of her work is executed with incredible organisation, practicality and a wonderfully 'can do' attitude to solving problems and collaborating effectively.
Tom Brass
Creative Director, Jellyfish Pictures
Director, Wolf King, Netflix
If you're looking to give your company a professional branded uplift then Crystal is the one you want pulling it all together and releasing out into the world.
Edward Smith
Senior Production Coordinator
Jellyfish Originals
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