Art Of Luxury Leadership

Glion | bbp

Glion is a world leader in luxury hospitality education who hosts conferences for members of the industry. I was tasked with branding the event which was held in Geneva. 

I compiled a luxury trend report which gave insights into authenticity, typography and artisanal craft being the driving force behind the industry.

Armed with this knowledge, I explored concepts leaning into watercolour and crafted typography as the treatment for the brand marque.

Capitalising on this treatment, we hired an artist to illustrate the famous Bellevue Bar in watercolour to use as our key art.

 

Tapping into the authenticity and gentle aesthetics of watercolour, I then rolled this out across all touch points including brochures, emails, landing pages and social media creatives.