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Box Xmas Campaign

Da Vinci | Macademia

For Da Vinci's Christmas campaign, we wanted to highlight our Da Vinci exclusive premiere Box Xmas and also use brand new features in the Appstore, such as in-app events, where events can be promoted in real time.


For this campaign I created a key art that reflected the 'hygge' vibe of the show. I then rolled out this style across the whole campaign which included trailers for broadcast and social, lower thirds, in-app events for each of the 12 days of christmas, Apple featured artworks and social media posts with step by step guides on how to make magical Xmas creations.