Glion, a global leader in luxury hospitality education, sought to bring its “Art of Luxury Leadership” event to life with a brand identity that reflected excellence, innovation, and sophistication.

Rooted in trend research across the luxury sector, I identified three guiding principles: authenticity, craft, and typography. These informed a soft, watercolour-inspired palette and elegant type treatment that expressed quiet confidence and prestige.

The identity extended across invitations, stationery, signage, and digital platforms including a microsite, email campaign, and social assets, strengthening Glion’s reputation as a standard-bearer in luxury education, helping to generate increased interest in Glion's educational programming.