The Challenge
Glion needed to bring its Art of Luxury Leadership event to life with a brand identity that reflected its position as a global authority in luxury education. The challenge wasn’t visibility. It was credibility, taste, and emotional intelligence in a space where excess is easy and subtlety is everything.

My Role
I led the identity, look & feel, and visual research, shaping how the event expressed luxury, leadership, and modern relevance across physical and digital touchpoints.

The Approach
Cultural & Sector Research
- Conducted trend research across the luxury sector to understand evolving signals of prestige
- Identified three guiding principles:
- Authenticity
- Craft
- Typography
These became the foundation of the brand system.

Quiet Confidence, Not Ornament
- Developed a soft, watercolour-inspired palette to evoke tactility and craft
- Used refined typographic hierarchy to communicate authority without dominance
- Designed an identity that felt calm, considered, and intentional

System Thinking
- Ensured the identity could scale across formats without losing nuance
- Designed for consistency across physical and digital environments

Execution
The identity extended across:
- Invitations and printed stationery
- Event signage and materials
- Microsite and digital touchpoints
- Email campaigns and social assets
Every element was designed to feel part of the same restrained, cohesive world.

The Outcome
- A refined and contemporary event identity
- Strengthened Glion’s positioning as a leader in luxury education
- Increased interest and engagement around Glion’s executive programming

Why This Matters
This project demonstrates my ability to:
- Design with restraint and intention
- Translate cultural insight into visual systems
- Build brands that communicate through tone, pacing, and absence, not noise

It shows I understand that luxury branding is about what you don’t say as much as what you do.