Brought in as a brand specialist, I helped Jellyfish Pictures elevate its presence and attract new talent during the making of Dog Man, The Twits, and Wolf King.

Starting with a deep dive into the existing brand, I built on the logo marque and guidelines to create a complete brand language and design toolkit; expanding into presentations, social, web, and internal communications. I also introduced a new graphic device, animated iconography, and supported brand implementation in the newly opened Mumbai studio.

The implications of these activities saw the company's Linked In following increase from 52,000 to 100,000, and an increase in talent scaling to over 600 employees, as well as increased employee engagement. All resulting in a clearer brand presence communicated both internally and externally.