Da Vinci
Brand Translation · Motion Design · Channel Identity
The Challenge
Da Vinci was launching a FAST channel into a new market with a clear mission: “Learn to change the world.”
The challenge wasn’t just launching a channel. It was translating an existing brand identity, developed by an external agency, into a coherent, scalable on-screen world that could live across motion, broadcast constraints, and multiple formats at speed. This meant turning a static brand into a living system.
My Role
I led the narrative translation, designed and art directed all on-screen elements of Da Vinci’s on-screen identity and launch campaign. My responsibility was to define how the brand behaved in motion, how it held together across formats, and how its story showed up consistently across every viewer touchpoint.
The Approach
Brand System Translation
- Took the core brand language and reinterpreted it for broadcast and motion
- Designed and refined idents, bumpers, menus, lower thirds, app assets, and channel bugs, iterating on motion timing, typography, and visual detail to ensure broadcast quality
- Built rules that could flex across all branded outputs
Narrative & World Building
- Ensured every on-screen element reinforced Da Vinci’s purpose, not just its look
- Designed motion and visual rhythm to feel intelligent, optimistic, and empowering rather than generic “kids TV”
- Created a sense of continuity so the channel felt like a cohesive world, not a collection of assets
Launch Campaign: #BeOneOfTheKind
- Art directed and designed the launch campaign to emotionally anchor the channel’s mission
- Worked closely with animators to lock motion principles and storytelling tone
- Ensured campaign messaging, broadcast assets, and digital touchpoints all reinforced the same narrative
Collaboration & Constraints
- Delivered the full system within a one-month launch window
- Worked collaboratively across time zones with animators, producers, schedulers, and audio teams
- Ensured all outputs met strict broadcast standards without compromising creative intent
Outcome
- Successful launch of Da Vinci’s FAST channel into a new market
- A scalable on-screen brand system that could evolve beyond launch
- A clear, purpose-led identity that made the channel instantly recognisable and emotionally distinct
Why this matters
This brand translation gave Da Vinci instant market presence in a crowded FAST channel landscape. The motion-first system enabled the channel to feel premium and distinct without ongoing creative agency costs - every touchpoint could be executed internally using the established rules. By building a scalable house style from day one, Da Vinci avoided the brand drift that typically plagues rapid channel launches, maintaining viewer recognition and channel authority as it scaled.
The Challenge
Da Vinci was launching a FAST channel into a new market with a clear mission: “Learn to change the world.”
The challenge wasn’t just launching a channel. It was translating an existing brand identity, developed by an external agency, into a coherent, scalable on-screen world that could live across motion, broadcast constraints, and multiple formats at speed. This meant turning a static brand into a living system.
My Role
I led the narrative translation, art direction, and design of Da Vinci’s on-screen identity and launch campaign. My responsibility was to define how the brand behaved in motion, how it held together across formats, and how its story showed up consistently across every viewer touchpoint.
The Approach
Brand System Translation
- Took the core brand language and reinterpreted it for broadcast and motion
- Defined a clear house style for screen: pacing, composition, typography, transitions, and energy
- Built rules that could flex across idents, bumpers, menus, lower thirds, app assets, and channel bugs
Narrative & World Building
- Ensured every on-screen element reinforced Da Vinci’s purpose, not just its look
- Designed motion and visual rhythm to feel intelligent, optimistic, and empowering rather than generic “kids TV”
- Created a sense of continuity so the channel felt like a cohesive world, not a collection of assets
Launch Campaign: #BeOneOfTheKind
- Art directed and designed the launch campaign to emotionally anchor the channel’s mission
- Worked closely with animators to lock motion principles and storytelling tone
- Ensured campaign messaging, broadcast assets, and digital touchpoints all reinforced the same narrative
Collaboration & Constraints
- Delivered the full system within a one-month launch window
- Worked collaboratively across time zones with animators, producers, schedulers, and audio teams
- Ensured all outputs met strict broadcast standards without compromising creative intent
The Outcome
- Successful launch of Da Vinci’s FAST channel into a new market
- A scalable on-screen brand system that could evolve beyond launch
- A clear, purpose-led identity that made the channel instantly recognisable and emotionally distinct
Why This Matters
This project demonstrates how I work at the intersection of:
- Narrative thinking
- Brand systems
- Real-world constraints
It shows my ability to:
- Translate strategy into usable rules
- Build worlds that hold together under pressure
- Maintain clarity and consistency across complex ecosystems
Da Vinci
