Netflix Illustrations

Netflix

Illustration

The Challenge

In 2014, before Reels, before TikTok, and before heavy algorithms, Netflix needed rapid-response social content that maintained brand image, while encouraging conversation around new releases.

My Role

As a junior designer at We Are Social, I was part of the creative team creating social content for Netflix UK and Netherlands markets. Working under art director heavyweights, I was given 4-hour turnarounds to concept and illustrate posts that brought Netflix's stories to life across both Facebook and Twitter.

Outcome

A set of visually striking illustrations across Facebook and Twitter for the UK and Netherlands markets.

Why this matters

This remains to be one of my career highlights to date. Having the ability to work with Netflix in such early stages of my career set me on a trajectory, highly influencing my deep love of storytelling, and inspiring me to put story in the heart of every project.

Rapid Translation

Ideating ideas with account teams and art directors, to fully realised illustrative content. From brief to outcome in around 4 hours.

Illustrate

My preferred approach was illustrating in Photoshop using the pen tool to create vector shapes, and taking advantage of the raster tools in Photoshop to add dynamicism.

Brand Guardianship

Netflix being one of the most respected brands and instantly recognisable, it was imperitive to give the logo placement the respect it duly deserved, so adherence to brand guidelines was a top priority!

Execution

Create alternate layout options, optimised for Twitter and Facebook.